Partner

The House Inc.

Client

Cover Girl and Interactive One (hellobeautiful.com)

Created a viral video series that speaks to young African American women who use beauty products

Execution

Developed and produced “Life of A Glam Girl.” The web series highlights emerging musical artists and their biggest fans as they spend time together experiencing a “day in the life” of a rising star. The program utilized Cover Girl and Hellobeautiful.com’s social networks to help boost awareness towards each artists’ respective social media outlets.