Jason pursued his professional career by attending the prestigious Wharton School of Business at the University of Pennsylvania. Jason quickly realized that he wanted to use his management, marketing and creative skills to help mold and brand music artists. Upon graduation, Jason joined Bad Boy Entertainment and within a few short years quickly rose through the ranks to Director of Marketing. In this prominent position, Jason was responsible for the creative direction, image development for videos, managing and executing budgets of all artists on the label.
Jason’s tenacious work ethic and success at Bad Boy Entertainment, led to him being recruited by Sony Music/Jive Records. In 2007, Jason joined Jive as Director of Marketing. In additional to Jasonâ€™s creative responsibilities, his role included supervising a staff of seasoned product managers and assistants, as well as, creating departmental goals for the staff to meet quarterly.
In December of 2010, Jason was asked to return to Bad Boy Entertainment as the Vice President of Marketing. In his new capacity as VP, Jason was now responsible for the overall branding and direction of the label and all itâ€™s artists. His duties included overseeing a 10-15 million dollar annual budget, developing brand and corporate relationships, managing the digital department, and implementing new strategic partnerships for the label. Having worked under the direct guidance of Sean â€˜Diddyâ€™ Combs, Jason was able to participate in the creation and growth of many global brands utilizing campaigns through television, radio, digital, outdoor, print, and experiential marketing and advertising not only for Bad Boy Entertainment, but also Ciroc, Sean John, Nike, Beats by Dre, Nokia, HTC, and others.
With over a decade of experience in targeted marketing and brand strategy, Jason felt it was the right time in his career to venture out and create The Bridge Agency. â€œI have found that success lies in understanding the brand and consumer first and the correct idea and execution will follow.