Client

Blue Print and Young Money Cash Money Billionaires

Scope

Create a video series that connects Lil Wayne with his fans

Execution

Conceptualized and executed a video series that followed Lil’ Wayne and supporting acts on Lil’ Wayne’s “Amerikas Most Wanted Tour.” The series was developed to provide fans with exclusive behind the scenes access into Wayne’s life on the road. Leveraging social media networks including Youtube, Instagram, Facebook and Twitter, the fans were able to weigh in and continue the conversation online.