Client

Trukfit

Scope

Conceptualize and execute a compelling viral campaign

Execution

Produced a video series to showcase the Trukfit lifestyle. The best way to highlight the brand and reach the targeted audience was to showcase individuals living and playing in a way that embodied the street and skateboard culture Trukfit represents. The series captured exciting and fashion forward individuals in their natural environments synonymous with Trukfit’s active branded lifestyle.