Lil Wayne Tour Passport

Client Blue Print and Young Money Cash Money Billionaires

Scope Create a video series that connects Lil Wayne with his fans

Execution Conceptualized and executed a video series that followed Lil Wayne and others on Lil Wayne’s Amerikas Most Wanted Tour. We were able to emotionally connect with music consumers and give them not only a behind the scenes look at life on the road but integrate a promotional series for the tour that helped to connect with fans on social networks like Youtube, Instagram, Facebook, Twitter and other networks.

Video