Glam Girl

Glam Girl by Cover Girl: Justine Skye from EBIS on Vimeo.

Partner
The House Inc.

Client
Cover Girl and Interactive One (hellobeautiful.com)

Scope
Create viral video series that speaks to young African American women who use beauty products

Execution
Created the ‘Life of A Glam Girl’ web series that featured emerging musical artists and their biggest fans as they spent a fun-filled day together learning about the life and times of a musical star. We were responsible for finding talent that spoke to the various segments within the young African American women demographic and were also capable of speaking to a broad audience. We partnered with participating brands to produce a compelling web series that integrated the artists’ social networks to Cover Girl, Glam Girl, and Hellobeautiful.com.